The 50 Shades of Grey Empire Now Includes a Lingerie Line
看！ 言情小説的成功，帶動了系列商品的市場行銷。~ by ND
Add this to your gift guide. A Swedish retailer has teamed up with 50 Shades of Grey author E.L. James to design a collection of underwear that includes bras, briefs, negligées and stockings.
The line comes in shades of gray, black and red, and was launched in November, reports the Wall Street Journal. Oh, it also features a black mask, as well as the gray tie that inspired the series’ name. Here’s a sneak peek:
But despite the series’ racy reputation, the lingerie is decidedly tame. “We did not for a minute think about domination/leather aesthetic,” a spokesperson toldFast Company. “Our collection was inspired by all of the million female readers of the Fifty Shades of Grey trilogy, what we imagine they would wear and feel sensual in.”
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